WorkProduct · Brand · App

TruMarkZ

A B2B verification platform: run identity checks on hundreds of people at once, and issue certificates for products.

TruMarkZ cover
Role
Product & Brand Designer
Platform
Mobile app
Deliverables
App UI and brand identity
Tools
Figma

Context

Organisations use TruMarkZ to run background and identity checks on employees, gig workers, agents and students, and to issue blockchain-backed certificates for products. I was brought in to redesign the first version of the mobile app and to create the brand from scratch.

The problem

As an operations or HR lead, I need to verify hundreds of people or products quickly, know exactly what each check costs, and share proof that others can trust, without chasing paperwork.

Bulk upload, consent and live status tracking are table stakes in this market, so the app had to do all three well on a phone. The harder parts were being honest about price before a client commits, and turning a finished check into something that can actually be shown to someone else.

Goals

  • Make bulk verification effortless: turn a spreadsheet of hundreds of records into a running batch in a few guided steps.
  • Make cost and status transparent: show the price of every check up front, and the live progress of every batch.
  • Make trust visible: give every verified person or product a credential and a registry entry.

What I designed

  • Batch verification

    Choose human or product verification and run hundreds of checks as a single batch, tracked to completion.

  • Configurable checks

    Identity, address, criminal record, education and employment, each marked auto or manual and shown with its price.

  • Consent and permissions

    Publish results to the public registry, or ask the person for consent over WhatsApp or email first.

  • Shareable credentials

    Every result becomes a visual credential with a QR code, backed by a searchable public registry.

The brand

Verify. Trust. Transform. The identity was built from scratch alongside the app, because a new name has to earn credibility in a market with established verification companies, and the product itself is the proof.

The full case study

Every section, in order.

19 boards from the TruMarkZ deck, start to finish.

  1. TruMarkZ: Overview
    01Overview
  2. TruMarkZ: Problem, goals & process
    02Problem, goals & process
  3. TruMarkZ: Business challenges
    03Business challenges
  4. TruMarkZ: Target users
    04Target users
  5. TruMarkZ: Where we started
    05Where we started
  6. TruMarkZ: Competitor analysis
    06Competitor analysis
  7. TruMarkZ: Features
    07Features
  8. TruMarkZ: User personas
    08User personas
  9. TruMarkZ: Task mapping
    09Task mapping
  10. TruMarkZ: Prioritisation
    10Prioritisation
  11. TruMarkZ: Information architecture
    11Information architecture
  12. TruMarkZ: Task flows
    12Task flows
  13. TruMarkZ: Design iterations
    13Design iterations
  14. TruMarkZ: Brand identity
    14Brand identity
  15. TruMarkZ: UI style guide
    15UI style guide
  16. TruMarkZ: New batch flow
    16New batch flow
  17. TruMarkZ: Key screens
    17Key screens
  18. TruMarkZ: All screens
    18All screens
  19. TruMarkZ: Challenges, future & takeaways
    19Challenges, future & takeaways
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