WorkProduct · Web · App
PropertySerch
A verified real estate marketplace where search, legal help and financing all happen on one platform, and every contact goes through it.

- 100+Screens mapped
- 15Web pages designed
- 13Mobile screens designed
- 4Portals audited
Context
Beyond listings, built for the entire deal. PropertySerch is pitched as an operating system for real estate transactions rather than another property portal: verified properties, legal facilitation, financing and closure, all tracked in one place.
The problem
Listing portals stop at the listing. Everything that actually closes a deal, the site visits, the legal facilitation, the financing and the tracking, happens somewhere else, and contact leaks off the platform along the way. If every conversation has to run through the product, the product has to be worth staying inside.
Approach
- Read the platform vision and listed what users need from it.
- Audited four leading property portals, page by page.
- Mapped a 100+ screen platform before drawing a single pixel.
What I designed
Verified listings
Curated properties with verified details, verified users, secure contact and end-to-end tracking.
New launches
RERA-registered residences with construction progress you can follow in real time, direct from the builder.
Special situations
Bank auction, NBFC and ARC deals, each with an investment score and clear risk indicators, limited to verified brokers, NRI and HNI users.
Institutional deals
Buying and selling schools, colleges and universities confidentially, through a nine-stage, NDA-gated process.
Financing in the flow
Home and commercial loans with an eligibility check, so money is part of the search rather than a separate errand.
Broker CRM
A partner side of the product, so brokers can be managed rather than worked around.
Outcome
Fifteen web pages and thirteen mobile screens, designed end to end and handed to developers as a responsive web app and a PWA.
Every section, in order.
19 boards from the PropertySerch deck, start to finish.

01Intro 
02Mood 
03Client brief 
04Design process 
05Problem & solution 
06Market research 
07Personas 
08Platform map 
09Sitemap & flows 
10Visual language 
11Grid system 
12Home 
13Search 
14Property detail 
15Discovery pages 
16Content & company 
17Sign in 
18Mobile 
19Outcome & reflection
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